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uHotel — the software company
The parent company. We build the platform, the agent infrastructure, and the products. We hold the IP, the brand, and the engineering team.
The operating system for the next era of hospitality.
We build AI agents and an operating platform for the hospitality industry. The system runs every day at Algoritmi, our Japan-based hotel operating subsidiary — and the data flowing back makes the product stronger every week.
Live in production · Operated by Algoritmi, JapanWhat we build
A software company, with a real operation behind it.
We build AI and software that change how hospitality operations actually run. Because our subsidiary Algoritmi operates hotels, we never ship theoretical software — only tools used in the field every day.
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Algoritmi — the operating subsidiary
Our Japan operating subsidiary. Runs 5 hotels and 100+ beds in Hida Takayama — the real-world lab where every feature is battle-tested before it ships.
The Platform
Domain experts ship the apps. AI agents run them.
Most hotel software is built by engineers who don't run hotels, for managers who don't write code. We collapsed that gap — the people closest to the work build the tools, and AI agents tie them together.
Live coding meets agentic operations.
Engineers build the core OS — platform, database, guardrails. Domain experts build the apps they actually need, live, using AI coding tools. Pricing, cleaning, inventory — built by the person who'll use it tomorrow.
AI agents operate across all of them — monitoring rates, dispatching staff, reordering supplies, answering guests. They don't replace the apps. They navigate them, the way a senior operator would.
One agent · Many domain-built apps
Flagship product · Dynamic Pricing Agent
An AI agent that prices the room while you sleep.
Our flagship product. The agent monitors competitor rates, decides what to do, and updates prices across every booking channel — autonomously, on a continuous loop.
How it actually works.
No dashboard for a human to monitor. The agent does the full loop on its own and reports back what it changed and why.
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01CrawlCrawl competitor ratesScans Booking.com, Airbnb, and Rakuten Travel — by date, room type, and lead time.
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02ReasonReason about the situationWeighs occupancy, local events, weather, and historical patterns. Decides whether to hold, raise, or undercut.
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03ApplyApply the changePushes new rates to every channel via API, then logs the rationale to Slack — auditable on every decision.
Real-world validation
Proven where it matters — in a real operation.
Our platform runs daily across 5 hotels and 100+ beds in Hida Takayama, operated by Algoritmi. Every feature is tested against real guests, real staff, and real revenue.
A two-way engine.
Because uHotel's platform is robust, Algoritmi has scaled rapidly across Japan with stable, consistent operations. The system handles the complexity. The team focuses on hospitality.
And because Algoritmi keeps running, real-world data flows back into uHotel every day. Our agents learn, our products sharpen, and the gap to anyone copying us widens.
Software and operations reinforce each other. That's our moat.
Why this works
A software company that ships what it actually uses.
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Built by users, not vendors
The people building the platform are the same people whose subsidiary runs the hotels. No telephone game from spec to reality.
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Validated in production every day
Every release ships into a real operation before it leaves our walls. Bugs surface fast. Bad assumptions never reach a customer.
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Compounds faster than competitors
Operational data flows continuously into our agents. The longer we run, the smarter they get — and the harder we are to catch.
Leadership
The team that ships it — and the team that runs it.
Both sides of the engine, in the same room — those who write the platform, and those who operate the hotels every day.
Satohiko Narumi Inoue
CEO
17+ years as an entrepreneur across construction and textiles. International business and legal background.
Maiko Ogawa
Domestic COO
Entrepreneur in high-end beauty and food delivery. Active tourism promoter between Japan and Taiwan.
Ryutaro Suda
International COO
Technologist — programming, computer vision, instrumentation. Drives operational tech across the group.
Hiromu Sasaya
CTO
Serial entrepreneur and software engineer. Background in e-commerce, business design, and delivery.
Sean Salloux
Strategic Advisor
Strategist for SaaS, FinTech, and Web3 ventures. Helped raise $100M+ and build $1B+ ecosystems; guides founders from Pre-Series A through exit.
Yony Golan
Executive Advisor
Operator and investor across 30+ deep-tech ventures. Architect of Japan–Israel investment platforms, working with conglomerates and governments on global strategy.
Maytee
Technical Advisor
10+ years integrating cutting-edge tech into real-world problems. Scaled remote teams across Silicon Valley, Singapore, and Japan.
Sina
Branding Director
Sustainability advocate with IT expertise. Joined after staying as a guest at an Algoritmi hostel.
The wider team
A genuinely global team.
uHotel runs on an international team — 35+ nationalities, sourced through Japan's Working Holiday programme and an active alumni network. Language coverage, cultural range, and energy traditional Japanese operators don't have.
Diversity isn't a poster. It's how we end up with engineers who've stayed in our hotels as guests, and front-desk staff who help shape the tools they use every day.
35+
Nationalities represented
Across our team, past and present.
145
People welcomed last year
Hires across short-term, seasonal, and core roles — high-velocity, globally-sourced talent.
Company
Talking to operators, partners, and investors.
Email
HQ
Tokyo, Japan · London, United Kingdom